Wednesday, May 1, 2019
Chris Janson - Good Vibes in Florida!
Chris Janson - Good Vibes in Florida! Listen to "Good Vibes" here: http://bit.ly/2TAXzEE Find out when Chris is playing in a city near you! Visit http://bit.ly/1G7pa6W Get your Chris Janson merchandise here: http://bit.ly/2iHZOVY Chris' album, "EVERYBODY," is available now: http://bit.ly/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: http://bit.ly/1G7pa6W Facebook: http://bit.ly/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: http://bit.ly/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Chris Janson - Good Vibes in Florida!
Chris Janson - Good Vibes in Florida! Listen to "Good Vibes" here: http://bit.ly/2TAXzEE Find out when Chris is playing in a city near you! Visit http://bit.ly/1G7pa6W Get your Chris Janson merchandise here: http://bit.ly/2iHZOVY Chris' album, "EVERYBODY," is available now: http://bit.ly/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: http://bit.ly/1G7pa6W Facebook: http://bit.ly/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: http://bit.ly/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified
Posted by BrianChilds
“Does Moz offer a certification?”
Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.
In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).
Across all these interactions, one question asked by our students kept surfacing:
Can I get a certificate for completing this coursework?
For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.
I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:
What is an SEO Certificate?
An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.
The certificate is focused on five core competency areas:
- Fundamental SEO Concepts (Understand the Fundamentals)
- Keyword research (Develop Keyword Strategies)
- Page optimization (Apply On-Page Optimization Strategies)
- Link building essentials (Build Effective Link Strategies)
- Reporting on SEO (Create Efficient Reporting Strategies)
By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.
With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.
Check out just what's included in the coursework for the Moz SEO Essentials certificate:
1. Understand the Fundamentals
One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.
The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.
2. Develop Keyword Strategies
After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.
You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.
By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.
3. Apply On-Page Optimization Strategies
For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.
You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.
4. Build Effective Link Strategies
Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.
As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.
5. Create Efficient Reporting Strategies
Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.
SEO Essentials Certificate FAQs
Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.
How do I get SEO Certified?
Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.
How long does the SEO Essentials Certificate take?
The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.
Will I get an SEO certificate and LinkedIn badge?
Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.
How long is the SEO Essentials Certificate valid?
The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.
Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Give it up for Your MozCon 2019 Community Speakers!
Posted by cheryldraper
High fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!
Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.
We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:
- Strength of the pitch (e.g., value, relevance to the audience, etc.)
- Can the content reasonably be delivered in the time allotted?
- Does it fit with overall programming and agenda?
After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.
Grab a seat and see for yourself!
Ready to meet your MozCon Community Speakers?
Areej AbuAli, Head of SEO at Verve Search
Fixing the Indexability Challenge: A Data-Based Framework
How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.
Christi Olson, Head of Evangelism, Search at Microsoft
What Voice Means for Search Marketers: Top Findings from the 2019 Report
How can search marketers take advantage of the strengths and weaknesses of today's voice assistants? Diving into three scenarios for informational, navigational, and transactional queries, Christi will share how to use language semantics for better content creation and paid targeting, how to optimize existing content to be voice-friendly (including the new voice schema markup!), and what to expect from future algorithm updates as they adapt to assistants that read responses aloud, no screen required. Highlighting takeaways around voice commerce from the report, this talk will ultimately provide a breakdown on how search marketers can begin to adapt their shopping experience for v-commerce.
Emily Triplett Lentz, Content Strategy Lead at Help Scout
How to Audit for Inclusive Content
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal and enthusiastic audiences. Last year, Help Scout audited several years of content for unintentionally exclusionary language that associated physical disabilities or mental illness with negative-sounding terms, resulting in improved writing clarity and a stronger brand. You'll learn what inclusive content is, how it helps to engage a larger and more loyal audience, how to conduct an audit of potentially problematic language on a site, and how to optimize for inclusive, welcoming language.
Greg Gifford, Vice President of Search at DealerOn
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a terrifying feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.
Joelle Irvine, Director, Marketing & Growth at Bookmark Content and Communications
Image & Visual Search Optimization Opportunities
With voice, local, and rich results only rising in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joelle will show how image optimization can improve overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers, while at the same time accepting that image recognition technology is not yet perfect. Learn actionable tactics around image optimization, including image framing, categorizing, structured data, and indexing to better optimize for visual search.
Marie Haynes, Owner at Marie Haynes Consulting Inc.
Super-Practical Tips for Improving Your Site's E-A-T
Google has admitted that they measure the concept of "Expertise, Authoritativeness, and Trustworthiness" in their algorithms. If your site is categorized under YMYL (Your Money or Your Life), you absolutely must have good E-A-T in order to rank well. In this talk, you'll learn how Google measures E-A-T and what changes you can make both on site and off in order to outrank your competitors. Using real-life examples, Marie will answer what E-A-T is and how Google measures it, what changes you can make on your site to improve how E-A-T is displayed, and what you can do off-site to improve E-A-T.
Be sure to check out the initial agenda here to get a taste of all the MozCon goodness we've got in store for you.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Tuesday, April 30, 2019
Sunday, April 28, 2019
Been such a fun run with these dudes. Honored and grateful to get to travel the country and make...
Been such a fun run with these dudes. Honored and grateful to get to travel the country and make music with wonderful and talented people. They’ll be missed. @devongilfillian π·: @calquinn
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The kindness of our fans and fan club, The Family, knows no bounds. Y’all make us the luckiest...
The kindness of our fans and fan club, The Family, knows no bounds. Y’all make us the luckiest people every day of our lives and we can’t thank y’all enough. Not only are these birthday gifts so thoughtful, The Family donated $900 to @nashvillehumane on our behalf. Freaking love y’all.
(Feed generated with FetchRSS)
Been such a fun run with these dudes. Honored and grateful to get to travel the country and make...
Been such a fun run with these dudes. Honored and grateful to get to travel the country and make music with wonderful and talented people. They’ll be missed. @devongilfillian π·: @calquinn
(Feed generated with FetchRSS)
The kindness of our fans and fan club, The Family, knows no bounds. Y’all make us the luckiest...
The kindness of our fans and fan club, The Family, knows no bounds. Y’all make us the luckiest people every day of our lives and we can’t thank y’all enough. Not only are these birthday gifts so thoughtful, The Family donated $900 to @nashvillehumane on our behalf. Freaking love y’all.
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Friday, April 26, 2019
Tuesday, April 23, 2019
Friday, April 19, 2019
Thursday, April 18, 2019
Wednesday, April 17, 2019
How Do I Improve My Domain Authority (DA)?
Posted by Dr-Pete
The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.
Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.
I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ...
Why do you want to increase DA?
This may sound like a strange question coming from an employee of the company that created Domain Authority, but it's the most important question I can ask you. What's your end-goal? Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success. DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity.
So, I don't want a high DA?
I understand your confusion. If I had to over-simplify Domain Authority, I would say that DA is an indicator of your aggregate link equity. Yes, all else being equal, a high DA is better than a low DA, and it's ok to strive for a higher DA, but high DA itself should not be your end-goal.
So, DA is useless, then?
No, but like any metric, you can't use it recklessly or out of context. Our Domain Authority resource page dives into more detail, but the short answer is that DA is very good at helping you understand your relative competitiveness. Smart SEO isn't about throwing resources at vanity keywords, but about understanding where you realistically have a chance at competing. Knowing that your DA is 48 is useless in a vacuum. Knowing that your DA is 48 and the sites competing on a query you're targeting have DAs from 30-45 can be extremely useful. Likewise, knowing that your would-be competitors have DAs of 80+ could save you a lot of wasted time and money.
But Google says DA isn't real!
This topic is a blog post (or eleven) in and of itself, but I'm going to reduce it to a couple points. First, Google's official statements tend to define terms very narrowly. What Google has said is that they don't use a domain-level authority metric for rankings. Ok, let's take that at face value. Do you believe that a new page on a low-authority domain (let's say DA = 25) has an equal chance of ranking as a high-authority domain (DA = 75)? Of course not, because every domain benefits from its aggregate internal link equity, which is driven by the links to individual pages. Whether you measure that aggregate effect in a single metric or not, it still exists.
Let me ask another question. How do you measure the competitiveness of a new page, that has no Page Authority (or PageRank or whatever metrics Google uses)? This question is a big part of why Domain Authority exists — to help you understand your ability to compete on terms you haven't targeted and for content you haven't even written yet.
Seriously, give me some tips!
I'll assume you've read all of my warnings and taken them seriously. You want to improve your Domain Authority because it's the best authority metric you have, and authority is generally a good thing. There are no magical secrets to improving the factors that drive DA, but here are the main points:
1. Get more high-authority links
Shocking, I know, but that's the long and short of it. Links from high-authority sites and pages still carry significant ranking power, and they drive both Domain Authority and Page Authority. Even if you choose to ignore DA, you know high-authority links are a good thing to have. Getting them is the topic of thousands of posts and more than a couple of full-length novels (well, ok, books — but there's probably a novel and feature film in the works).
2. Get fewer spammy links
Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. Note that "bad" doesn't mean low-authority links. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. Moz's Spam Score is pretty complex, but as humans we intuitively know when we're chasing low-quality, low-relevance links. Stop doing that.
3. Get more traffic-driving links
Our new DA score also factors in whether links come from legitimate sites with real traffic, because that's a strong signal of usefulness. Whether or not you use DA regularly, you know that attracting links that drive traffic is a good thing that indicates relevance to searches and drives bottom-line results. It's also a good reason to stop chasing every link you can at all costs. What's the point of a link that no one will see, that drives no traffic, and that is likely discounted by both our authority metrics and Google.
You can't fake real authority
Like any metric based on signals outside of our control, it's theoretically possible to manipulate Domain Authority. The question is: why? If you're using DA to sell DA 10 links for $1, DA 20 links for $2, and DA 30 links for $3, please, for the love of all that is holy, stop (and yes, I've seen that almost verbatim in multiple email pitches). If you're buying those links, please spend that money on something more useful, like sandwiches.
Do the work and build the kind of real authority that moves the needle both for Moz metrics and Google. It's harder in the short-term, but the dividends will pay off for years. Use Domain Authority to understand where you can compete today, cost-effectively, and maximize your investments. Don't let it become just another vanity metric.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Old Dominion - Make It Sweet (Live at the 54th ACM Awards)
Old Dominion performs "Make It Sweet" at the 54th Academy of Country Music Awards on CBS. Listen to “Make It Sweet”: http://bit.ly/2RSGo3T Apple Music: http://bit.ly/2RSXfUc Spotify: http://bit.ly/2Hi71Lr iTunes: http://bit.ly/2RSGmch Amazon Music: http://bit.ly/2HghlDP Youtube Music: http://bit.ly/2RSGnwR Pandora: http://bit.ly/2HhfCxS All Retailers: http://bit.ly/2RSGo3T Get To Know Old Dominion: Instagram: http://bit.ly/2RIQK6a Facebook: http://bit.ly/2H0QJq4 Twitter: https://twitter.com/olddominion Subscribe: http://bit.ly/2XjGjFn Website: http://bit.ly/1SG2ukw #OldDominion #MakeItSweet #ACMAwards http://vevo.ly/hwKbWK
Old Dominion - Make It Sweet (Live at the 54th ACM Awards)
Old Dominion performs "Make It Sweet" at the 54th Academy of Country Music Awards on CBS. Listen to “Make It Sweet”: http://bit.ly/2RSGo3T Apple Music: http://bit.ly/2RSXfUc Spotify: http://bit.ly/2Hi71Lr iTunes: http://bit.ly/2RSGmch Amazon Music: http://bit.ly/2HghlDP Youtube Music: http://bit.ly/2RSGnwR Pandora: http://bit.ly/2HhfCxS All Retailers: http://bit.ly/2RSGo3T Get To Know Old Dominion: Instagram: http://bit.ly/2RIQK6a Facebook: http://bit.ly/2H0QJq4 Twitter: https://twitter.com/olddominion Subscribe: http://bit.ly/2XjGjFn Website: http://bit.ly/1SG2ukw #OldDominion #MakeItSweet #ACMAwards http://vevo.ly/hwKbWK
Monday, April 15, 2019
Friday, April 12, 2019
Thursday, April 11, 2019
Wednesday, April 10, 2019
Freaking love this dude. One of the best qualities in a person is when they take what they do...
Freaking love this dude. One of the best qualities in a person is when they take what they do seriously but never themselves. That’s @dierksbentley. Thanks for asking us to be a part of Burning Man, Dierks. Has been a fun ride.
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Freaking love this dude. One of the best qualities in a person is when they take what they do...
Freaking love this dude. One of the best qualities in a person is when they take what they do seriously but never themselves. That’s @dierksbentley. Thanks for asking us to be a part of Burning Man, Dierks. Has been a fun ride.
(Feed generated with FetchRSS)
Tuesday, April 9, 2019
Monday, April 8, 2019
Sunday, April 7, 2019
Grateful to be in the same room as these talented bad-asses. Love these two. @ashleymcbryde...
Grateful to be in the same room as these talented bad-asses. Love these two. @ashleymcbryde @ericchurchmusic @acmawards
(Feed generated with FetchRSS)
Massive moment!!! Thanks to the @acmawards for the continued love & support and thanks to...
Massive moment!!! Thanks to the @acmawards for the continued love & support and thanks to @dierksbentley for asking us to be a part of a such great song. If we didn’t have to perform with @MarenMorris tonight we’d be celebrating already! π₯πΎ
(Feed generated with FetchRSS)
Grateful to be in the same room as these talented bad-asses. Love these two. @ashleymcbryde...
Grateful to be in the same room as these talented bad-asses. Love these two. @ashleymcbryde @ericchurchmusic @acmawards
(Feed generated with FetchRSS)
Massive moment!!! Thanks to the @acmawards for the continued love & support and thanks to...
Massive moment!!! Thanks to the @acmawards for the continued love & support and thanks to @dierksbentley for asking us to be a part of a such great song. If we didn’t have to perform with @MarenMorris tonight we’d be celebrating already! π₯πΎ
(Feed generated with FetchRSS)
Friday, April 5, 2019
Thursday, April 4, 2019
Epic happenings last night in LA with @marenmorris, @ryanhurd, @bradtursi, and @devongilfillian. π·:...
Epic happenings last night in LA with @marenmorris, @ryanhurd, @bradtursi, and @devongilfillian. π·: @catherinepowell
(Feed generated with FetchRSS)
Epic happenings last night in LA with @marenmorris, @ryanhurd, @bradtursi, and @devongilfillian. π·:...
Epic happenings last night in LA with @marenmorris, @ryanhurd, @bradtursi, and @devongilfillian. π·: @catherinepowell
(Feed generated with FetchRSS)
Wednesday, April 3, 2019
Tuesday, April 2, 2019
After years of literally writing handwritten letters to @theellenshow about having us on the show,...
After years of literally writing handwritten letters to @theellenshow about having us on the show, @osbornetrisha’s greatest wish has come true. Thanks Mom ❤️
(Feed generated with FetchRSS)
After years of literally writing handwritten letters to @theellenshow about having us on the show,...
After years of literally writing handwritten letters to @theellenshow about having us on the show, @osbornetrisha’s greatest wish has come true. Thanks Mom ❤️
(Feed generated with FetchRSS)
I Don’t Remember Me (Before You) (Live From The Ellen DeGeneres Show/2019)
Listen to the new album Port Saint Joe from Brothers Osborne here: https://ift.tt/2Po7VGi Find out about new music and shows first, join the Brothers Osborne email list: https://ift.tt/2n09P5B Website and Fan Club: https://ift.tt/1mdv5ux Facebook: https://ift.tt/2GP6mAc Instagram: https://ift.tt/2p3qGSm Twitter: https://twitter.com/brothersosborne http://vevo.ly/vGGhdE
I Don’t Remember Me (Before You) (Live From The Ellen DeGeneres Show/2019)
Listen to the new album Port Saint Joe from Brothers Osborne here: https://ift.tt/2Po7VGi Find out about new music and shows first, join the Brothers Osborne email list: https://ift.tt/2n09P5B Website and Fan Club: https://ift.tt/1mdv5ux Facebook: https://ift.tt/2GP6mAc Instagram: https://ift.tt/2p3qGSm Twitter: https://twitter.com/brothersosborne http://vevo.ly/vGGhdE
Chris Janson - "Good Vibes" (Live)
Chris Janson - "Good Vibes" (Live) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Chris Janson - "Good Vibes" (Live)
Chris Janson - "Good Vibes" (Live) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Monday, April 1, 2019
Friday, March 29, 2019
Thursday, March 28, 2019
Wednesday, March 27, 2019
MozCon 2019: The Initial Agenda
Posted by cheryldraper
We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year.
With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)
Still need to snag your ticket for this sea of actionable talks? We've got you covered:
The Speakers
Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out:
Sarah Bird
CEO — Moz
Welcome to MozCon 2019 + the State of the Industry
Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry.
Casie Gillette
Senior Director, Digital Marketing — KoMarketing
Making Memories: Creating Content People Remember
We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.
Ruth Burr Reedy
Director of Strategy — UpBuild
Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents
The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.
Wil Reynolds
Founder & Director of Digital Strategy — Seer Interactive
Topic: TBD
A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can!
Dana DiTomaso
President & Partner — Kick Point
Improved Reporting & Analytics within Google Tools
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Paul Shapiro
Senior Partner, Head of SEO — Catalyst, a GroupM and WPP Agency
Redefining Technical SEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Shannon McGuirk
Head of PR & Content — Aira Digital
How to Supercharge Link Building with a Digital PR Newsroom
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a "digital PR newsroom" in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.
Russ Jones
Marketing Scientist — Moz
Topic: TBD
Russ is planning to wow us with a talk he’s been waiting years to give — we’re still hashing out the details and can’t wait to share what you can expect!
Dr. Pete Meyers
Marketing Scientist — Moz
How Many Words is a Question Worth?
Traditional keyword research is poorly suited to Google's quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.
Cindy Krum
CEO — MobileMoxie
Fraggles, Mobile-First Indexing, & the SERP of the Future
Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how "fraggles" are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.
Ross Simmonds
Digital Strategist — Foundation Marketing
Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing
Many marketers focus solely on keyword research when crafting their content, but it just isn't enough these days if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, and more, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.
Britney Muller
Senior SEO Scientist — Moz
Topic: TBD
Last year, Britney rocked our socks off with her presentation on machine learning and SEO. We’re still ironing out the specifics of her 2019 talk, but suffice to say it might be smart to double-up on socks.
Mary Bowling
Co-Founder — Ignitor Digital
Brand Is King: How to Rule in the New Era of Local Search
Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in Local Search.
Darren Shaw
Founder — Whitespark
From Zero to Local Ranking Hero
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Andy Crestodina
Co-Founder / Chief Marketing Officer — Orbit Media
What’s the Most Effective Content Strategy?
There’s so much advice out there on how to craft a content strategy that it can feel scattered and overwhelming. In his talk, Andy will cover exactly which tactics are the most effective and pull together a cohesive story on just what details make for an effective and truly great content strategy.
Luke Carthy
Digital Lead — Excel Networking
Killer CRO and UX Wins Using an SEO Crawler
CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.
Joy Hawkins
Owner — Sterling Sky Inc.
Factors that Affect the Local Algorithm that Don't Impact Organic
Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Heather Physioc
Group Director of Discoverability — VMLY&R
Mastering Branded Search
Doing branded search right is complicated. “Branded search” isn't just when people search for your client’s brand name — instead, think brand, category, people, conversation around the brand, PR narrative, brand entities/assets, and so on. Heather will bring the unique twists and perspectives that come from her enterprise and agency experience working on some of the biggest brands in the world, providing different avenues to go down when it comes to keyword research and optimization.
See you at MozCon?
We hope you’re as jazzed as we are for July 15th–17th to hurry up and get here. And again, if you haven’t grabbed your ticket yet, we’ve got your back:
Has speaking at MozCon been on your SEO conference bucket list? If so, stay tuned — we’ll be starting our community speaker pitch process soon, so keep an eye on the blog in the coming weeks!
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Tuesday, March 26, 2019
Saturday, March 23, 2019
Been a fun couple of days. Happy to have @devongilfillian out with us. Great dude and incredible...
Been a fun couple of days. Happy to have @devongilfillian out with us. Great dude and incredible talent! π·: @CalQuinn
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Been a fun couple of days. Happy to have @devongilfillian out with us. Great dude and incredible...
Been a fun couple of days. Happy to have @devongilfillian out with us. Great dude and incredible talent! π·: @CalQuinn
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Friday, March 22, 2019
Thursday, March 21, 2019
Wednesday, March 20, 2019
Tuesday, March 19, 2019
Monday, March 18, 2019
Chris Janson - "Good Vibes" (Behind The Scenes)
Chris Janson - "Good Vibes" (Behind The Scenes) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Chris Janson - "Good Vibes" (Behind The Scenes)
Chris Janson - "Good Vibes" (Behind The Scenes) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Friday, March 15, 2019
What a night tonight in Atlanta. Beautiful venue. Rowdy crowd. Loved every minute of it. (Bonus big...
What a night tonight in Atlanta. Beautiful venue. Rowdy crowd. Loved every minute of it. (Bonus big John cameo) @thetabernacleatl π·: @natalieosborne
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What a night tonight in Atlanta. Beautiful venue. Rowdy crowd. Loved every minute of it. (Bonus big...
What a night tonight in Atlanta. Beautiful venue. Rowdy crowd. Loved every minute of it. (Bonus big John cameo) @thetabernacleatl π·: @natalieosborne
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Thursday, March 14, 2019
Wednesday, March 13, 2019
Tuesday, March 12, 2019
Monday, March 11, 2019
Brilliant song. Brilliant singing. Brilliant production. Now beautiful video. Congrats @luciesilvas...
Brilliant song. Brilliant singing. Brilliant production. Now beautiful video. Congrats @luciesilvas @jbamn
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Brilliant song. Brilliant singing. Brilliant production. Now beautiful video. Congrats @luciesilvas...
Brilliant song. Brilliant singing. Brilliant production. Now beautiful video. Congrats @luciesilvas @jbamn
(Feed generated with FetchRSS)
Chris Janson - "Good Vibes" (Live From The Stage)
Chris Janson - "Good Vibes" (Live From The Stage) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Chris Janson - "Good Vibes" (Live From The Stage)
Chris Janson - "Good Vibes" (Live From The Stage) Listen to "Good Vibes" here: https://ift.tt/2VSTaxK Find out when Chris is playing in a city near you! Visit https://ift.tt/1G7pa6W Get your Chris Janson merchandise here: https://ift.tt/2iHZOVY Chris' album, "EVERYBODY," is available now: https://ift.tt/2iEnNVV Download or stream more songs by Chris: iTunes: https://wmna.sh/cj_it Spotify: https://wmna.sh/cj_sp Stay in touch with Chris! Website: https://ift.tt/1G7pa6W Facebook: https://ift.tt/2CJ0RNX... Twitter: https://twitter.com/janson_chris Instagram: https://ift.tt/2D8mzfd... Music video by Chris Janson. ©2017 Warner Music Nashville LLC. #ChrisJanson #GoodVibes
Friday, March 8, 2019
Tuesday, March 5, 2019
Monday, March 4, 2019
Saturday, March 2, 2019
Friday, March 1, 2019
Thursday, February 28, 2019
Wednesday, February 27, 2019
Brothers Osborne - I Don’t Remember Me (Before You) [Behind The Scenes]
Listen to the new album Port Saint Joe from Brothers Osborne here: https://ift.tt/2Po7VGi Find out about new music and shows first, join the Brothers Osborne email list: https://ift.tt/2n09P5B Website and Fan Club: https://ift.tt/1mdv5ux Facebook: https://ift.tt/2GP6mAc Instagram: https://ift.tt/2p3qGSm Twitter: https://twitter.com/brothersosborne Music video by Brothers Osborne performing I Don’t Remember Me (Before You) [Behind The Scenes]. © 2019 UMG Recordings, Inc. http://vevo.ly/3FTBN3
Brothers Osborne - I Don’t Remember Me (Before You) [Behind The Scenes]
Listen to the new album Port Saint Joe from Brothers Osborne here: https://ift.tt/2Po7VGi Find out about new music and shows first, join the Brothers Osborne email list: https://ift.tt/2n09P5B Website and Fan Club: https://ift.tt/1mdv5ux Facebook: https://ift.tt/2GP6mAc Instagram: https://ift.tt/2p3qGSm Twitter: https://twitter.com/brothersosborne Music video by Brothers Osborne performing I Don’t Remember Me (Before You) [Behind The Scenes]. © 2019 UMG Recordings, Inc. http://vevo.ly/3FTBN3